The Challenge

The desire for flexibility and control over a schedule has made solo travel popular. However, visiting a new city can be daunting and lacking in opportunities for quality social interaction.

A series of one-on-one interviews with millennials who travel allowed me to learn more about their habits and preferences when traveling alone as well as their frustrations when it comes to traveling in groups.

How might we make solo travel more of a social experience?

Methodology

 
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Hypothesis

I believe that by creating a platform that gives solo travelers the ability to explore attractions with other solo wanderers, we can vastly improve the individual travel experience.



Interview Key QUotes

4 Interviews | Millennials | 2 Male, 2 Female

 
 
We waste time in a group of four and it’s so frustrating.
I like Instagram’s location based tags that let you see where popular users are exploring.
It’s scary in an exciting way not to know the city like the back of your hand.
Photos are key to my decision making because atmosphere is important...I want to find something cool!
 
 

Competitor Feature Comparison

 
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Affinity Mapping

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CHALLENGING ASSUMPTIONS

I was not expecting solo travel to become a key theme in my research, but each user made mention of traveling alone for pleasure.

Frustrations were expressed around lack of flexibility when traveling with large groups. My users wanted control and spontaneity in their travels.

Pivot to focus on the solo traveler 

 
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User Flow

 
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Site Map

 
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Paper Prototyping

 
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User Testing

 
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Usability TEst REcap

 
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