Subject of Study
The subject of this study focused on the implementation of Design Management methods to better understand and mitigate aggressive driving behavior.
Significance of Study
This study was conducted in and around Washington D.C., but it has the potential to be applied to other metropolitan areas. By conducting a case study within a proven framework and demonstrating its scalability, I believe I can strengthen the case for Design Management as a respected field.
My Methodology
The research methodology for this study is rooted in challenging assumptions in order to better understand the depth of the road rage problem in and around Washington D.C. This goal can be achieved through qualitative research methods with a focus on interviewing and contextual inquiry.
Considering this study places an emphasis on understanding a particular set of human behaviors, this methodology relies on an empathetic approach. An empathetic and participatory approach to understanding the problem will ultimately lead to a more meaningful solution.
Map of Research Space
Map of Research Space — This study focuses on the subjects of Design Management, road rage, and urban environments.
A research map was created based on secondary research findings to show the relationship of these subjects to the commuter state of well-being.
Research Findings
at a glance
This concept map shows key findings and insights from the synthesis of research. To frame the findings, Washington D.C.’s car commuters are spending excessive time behind the wheel despite the number of miles they travel. These commuters know how to communicate frustration on the road and they do not hesitate to do so. However, these same commuters don’t know how to communicate courtesy effectively and external pressures are having a negative impact on their actions from behind the wheel.
Opportunities for Design
Design Criteria
for prototype
The relationship diagram at right visualizes where a new approach to commuter well-being should be explored. Design criteria should ultimately support the goal of improving the car commuter’s state of well-being in these areas.
Problem Definition
Research and synthesis reveal that road rage is prevalent for a number of reasons, but most often a symphony of triggers are to blame. As a result of synthesis, three defining categories were extracted
(justified behaviors, external pressures, and tangible feelings) and the new approach to commuter well-being was positioned at the center of these categories.
Reframing the Problem
This research effort was not intended to define a way to reduce road rage in isolation, but instead it is about how we might reveal opportunities to improve the commuter state of well-being. Road rage can be viewed as a symptom of declining commuter well-being. By addressing well-being as a top priority, incidents of road rage should subsequently experience improvement.How might we improve the commuter state of well-being?
